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17th March 2020
Why Rich Metadata May Be The Sharpest Weapon in the Streaming Wars
As the supply of movies and drama surges, competition for viewers' attention and subscriptions will increas...
26th November 2019
5 TV marketing practices that book publishers should copy, right away
The digitalisation of the media industry has led book publishers to resemble TV channels in many respects. ...
6th November 2019
7 reasons for you to see Clipsource’s Ola Scholander at the OTT Summit
Ola Scholander has more than 20 years of experience of building sustainable businesses in streaming media, ...
14th October 2019
5 reasons nobody finds your OTT channel
The temptation to bypass traditional gatekeepers such as cable or satellite platforms has led thousands of ...
7th February 2019
From zapping to churn – and what it means for marketing of television
The shift in entertainment consumption from linear to digital, has had a major impact on the packaging and ...
18th December 2018
This kind of metadata makes viewers hate you
Have you ever noticed how various top lists on your VOD platforms are surprisingly similar? No matter if yo...
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