or those in broadcasting and streaming, advanced and even custom press & communication softwares have basically become necessary to keep up with industry demands, making traditional press release distribution softwares like Mynewsdesk or Cision, to fall short.

Metadata, the data about data basically allows you to tag, categorize and distribute all book information.

Better tagging means better distribution, which leads to larger coverage, which ultimately leads to higher reads.

Despite the large amount of money poured into consumer ads—with TV ad spending expected to grow in the coming years—journalists have remained somewhat in the shadows.

Märta Rydbeck, Chief Commercial Officer at Clipsource, delves into the importance of content marketing, challenges in the Media Supply Chain, cloud vs. own communication platform & the shift to Data-Driven strategies

With so many streaming platforms to choose from, it can be tough to keep viewers loyal to your service. Here are some tips to help your subscribers stay loyal and prevent churn!

Need to get more awareness for your TV shows and films? Check out these digital marketing strategies to boost content discovery and attract more viewers to your streaming service.

Here are 6 tips to help you start optimising your OTT platform for SEO (Search Engine Optimisation) and start driving more viewers to your service.