Back in the golden age of YouTube, creators built their brands with vlogs, storytimes, and tutorials. Then came the podcast boom—stripping back the visuals for intimate, audio-only storytelling. Now? We’ve come full circle, as podcasts evolve into full-blown video productions.

As January 19th approaches, the fate of TikTok in the U.S. remains uncertain. Whether the platform is shut down or continues operating, the mere possibility of its absence highlights broader trends and challenges facing Hollywood and the entertainment industry in their marketing efforts

With laws like the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA) tightening their grip, it's becoming increasingly difficult to put accessibility as a second thought.

or those in broadcasting and streaming, advanced and even custom press & communication softwares have basically become necessary to keep up with industry demands, making traditional press release distribution softwares like Mynewsdesk or Cision, to fall short.

Despite the large amount of money poured into consumer ads—with TV ad spending expected to grow in the coming years—journalists have remained somewhat in the shadows.

At Clipsource we work closely with our customers to adapt to the ever changing industry of entertainment. Part of our team have decades of experience within this landscape. In this short article we delve into their impressions of what is to come for 2024.

Need to get more awareness for your TV shows and films? Check out these digital marketing strategies to boost content discovery and attract more viewers to your streaming service.

Here are 6 tips to help you start optimising your OTT platform for SEO (Search Engine Optimisation) and start driving more viewers to your service.

Not sure whether to outsource your media marketing software? Compare the benefits of outsourcing a platform for your media marketing needs vs. managing it in-house.