Clipsource Blog
Find everything from media marketing best practices to the latest industry insights.
Our top 5 predictions for the Broadcasting and Streaming Industry in 2024
At Clipsource we work closely with our customers to adapt to the ever changing industry of entertainment. Part of our team have decades of experience within this landscape. In this short article we delve into their impressions of what is to come for 2024.
Navigating the Media Landscape: Märta Rydbeck's Insights with James Gilbert for OTT Shorts
Märta Rydbeck, Chief Commercial Officer at Clipsource, delves into the importance of content marketing, challenges in the Media Supply Chain, cloud vs. own communication platform & the shift to Data-Driven strategies
Giving your content a second life: Could FAST be the answer?
Just because you had a show that was a hit but has run its course on your subscription platform, doesn’t mean its time is over. Here are some ideas for how FAST can give your content a second life.
4 tips to help your FAST channel succeed in different markets
If you want to make your FAST TV channel attractive to users, then it comes down to a great user experience. Here is what you need to focus on to make that happen.
Logistics in the entertainment industry: A strategic issue, not just practical
Is your organisation suffering from disorganised systems? Here are a few problems that entertainment professionals face on a daily basis and that need a streamlined solution across the entire organisation.
The importance of betting on all of your content: A lesson from ‘Squid Game’
If you haven’t heard about Netflix’s latest original series Squid Game, then you must be living under a rock. Find out what your OTT platform can learn from the huge phenomenon that is Squid Game.
The effects of the pandemic on the Nordic film industry [Infographic]
Find out what effects the pandemic had on the Nordic film industry with our new infographic.
“You should strive to localize as much as possible”
Urban Löfbom is responsible for the roadmap for the Content Platform, a part of the Product and Tech organisation at Nordic Entertainment Group. Read his full interview here.
Streaming Wars: Paradigm shift in Television Marketing
Learn how the shift from Linear to VOD has changed television marketing and the ability to win viewers.
“We want to be the leading European Streaming Champion”
We met NENT Group’s Head of Press in Sweden, Susanne Nylén, to learn more about program communication in a fast-changing environment. Read what she had to say.
Television Truths – as told by Ex-TV Bosses
We asked three former TV executives to give less polished answers to the million-dollar question: what must TV companies do to survive the streaming wars. Read what they had to say.
From zapping to churn – and what it means for marketing of television
Learn how the shift in entertainment consumption from linear to digital has had a major impact on the packaging and marketing for television.