Why traditional press release softwares aren’t making the cut anymore.
Clipsource is the only PR & metadata distribution platform that is custom made for the entertainment industry. We have been bridging the gap between tech and communication teams for the past 15 years.
You deserve a centralized & shareable Media Dataset
One of the biggest drawbacks of these traditional “PR softwares” is the absence of a centralized, shareable media dataset. As a broadcaster and/or streamer, you need to share comprehensive datasets that include all related content (videos, images, logos, posters, audio, etc.), not just basic press information. Clipsource allows for seamless sharing of rich media content, making it easier for journalists or any other partners to access everything they need in one place. The reality of it is that you need creatives to engage an audience. Isn’t a picture worth 1000 words?
Did someone say Metadata Management? Probably no one, but you know it’s important.
Yeah you get it, efficient metadata management = better distribution = better coverage. With Clipsource, you can organize and manage metadata effectively, which is often a challenge with traditional PR tools. Our favorite feature ensures that all information is correctly categorized, tagged and easily retrievable and distributable. I could go on and on about why well managed metadata is important, but I hope you get it.
A custom Press Site with advanced Contact Management? Sign me up.
Sure the internal UX part of choosing a distribution platform is important, but as a marketer your brand should be at the forefront. Customizing the look of what your media portal should look like from fonts & colors to menu navigation, etc. I mean your media portal should be a reflection of your meticulously chosen brand. I personally feel sad it if a media portal of a company looks incredibly different from their website. Where is the brand your marketing team worked so hard on?
Clipsource has more to offer than its customized-per-brand feel. It offers a comprehensive press site where all important information is consolidated. This is more than a place to push news; it’s a landing page for all your essential content. And when it comes to distribution, Clipsource simplifies this process with robust contact management tools. We allow for grouping contacts or sending materials individually, making sure your news reaches the intended audience, as you can set different levels of access.
If you do not believe us, our Chief Product Officer, Johan is so invested in the industry he has rated over 1800 movies. Yes, you can see his list here. And I know, I do not agree with his rating of The Princess Bride. Lets up your PR game at sales@clipsource.com 💗💙