In the past few years, we have seen a shift in the perception of press center. They are sometimes of treated as an afterthought, a place to upload a few PDFs, maybe a logo pack, and call it a day.

For clear reasons, this sort of approach has become lacking in many aspects, from presentation to branding, to access to assets. Today, your media center isn’t just for journalists, it’s becoming one of the most important brand touchpoints you have.

Are entertainment PR teams still relying on Dropbox links in 2026? As content volumes grow and competition for attention intensifies, outdated media-sharing workflows are creating unnecessary chaos. From expired links and version confusion to security concerns and endless follow-ups, discover why modern entertainment companies are rethinking how they share press assets and what professional media distribution looks like today.

With laws like the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA) tightening their grip, it's becoming increasingly difficult to put accessibility as a second thought.

or those in broadcasting and streaming, advanced and even custom press & communication softwares have basically become necessary to keep up with industry demands, making traditional press release distribution softwares like Mynewsdesk or Cision, to fall short.

Despite the large amount of money poured into consumer ads—with TV ad spending expected to grow in the coming years—journalists have remained somewhat in the shadows.

What is the strategy when it comes to crafting successful press releases for TV and film? Here are some tips you should take into account when forming a press release strategy.

Do you ever find yourself crafting a press release and wondering if you should try to find some extra information and make it longer or cut some details out and shorten it? Here are some tips to help you navigate.

Can using a CRM in public relations make a difference in your media relationships? The answer is YES! Learn why using a CRM for Public Relations is the best way to manage your press contacts in 2022.

If you work in PR for TV, VOD or books then this is the guide for you. Make sure you aren’t selling yourself short and understand what questions to ask when adopting a new press release distribution system.

If you work in Public Relations in the TV or VOD industry then you know how challenging and demanding it can be. Read more about how the industry has changed and what tools you can use to thrive in this new multitasking landscape.

We met NENT Group’s Head of Press in Sweden, Susanne Nylén, to learn more about program communication in a fast-changing environment. Read what she had to say.