In the past few years, we have seen a shift in the perception of press center. They are sometimes of treated as an afterthought, a place to upload a few PDFs, maybe a logo pack, and call it a day.

For clear reasons, this sort of approach has become lacking in many aspects, from presentation to branding, to access to assets. Today, your media center isn’t just for journalists, it’s becoming one of the most important brand touchpoints you have.

Despite the large amount of money poured into consumer ads—with TV ad spending expected to grow in the coming years—journalists have remained somewhat in the shadows.

Märta Rydbeck, Chief Commercial Officer at Clipsource, delves into the importance of content marketing, challenges in the Media Supply Chain, cloud vs. own communication platform & the shift to Data-Driven strategies

Metadata is the information that describes a TV show or movie, such as its title, plot, cast, and release date. This information is crucial for making your content discoverable and appealing to viewers, and it needs to be distributed to all the different platforms where your content is available

Need to get more awareness for your TV shows and films? Check out these digital marketing strategies to boost content discovery and attract more viewers to your streaming service.

If you work in Public Relations in the TV or VOD industry then you know how challenging and demanding it can be. Read more about how the industry has changed and what tools you can use to thrive in this new multitasking landscape.

Here are 6 tips to help you start optimising your OTT platform for SEO (Search Engine Optimisation) and start driving more viewers to your service.

Not sure whether to outsource your media marketing software? Compare the benefits of outsourcing a platform for your media marketing needs vs. managing it in-house.

Your go-to guide to understanding DAM and deciding if digital asset management is something that your organisation needs for its TV and VOD marketing assets.

Here are 4 ways that we can help you maximise your metadata distribution efforts and get your programs discovered.