Here at Clipsource, we know how important it is for you to have a rich set of well-structured metadata for every episode and piece of content you have.
Not only does it make it easier to share your programs with different stakeholders, but it also plays a key role in helping consumers discover your offerings.
However, we also know that this is easier said than done. That is where we come in.
Our goal at Clipsource is to help you improve distribution and take control of your metadata by giving you the tools you need to simplify the process.
Here are 4 ways that we can help you maximise your metadata distribution efforts and get your programs discovered.
1. Automate your approach to collecting and managing metadata
Instead of collecting and managing your data manually, take an automated approach instead. Say goodbye to data spread out over various internal systems and have it feed into one organised location.
Clipsource can help you get easy access to your data by integrating Program Catalog - our custom DAM solution - with your central and local systems: planning systems, metadata systems and media systems.
With an episode-centric DAM, you can easily find metadata down to the episode level, including descriptions, parental ratings, genres, credit lists and more. Not to mention images, videos, trailers and other media assets can be imported and attached to the program automatically as well.
When integrated with linear or VOD planning systems, you will even be able to see when and where this program will be available.
It is the best solution for keeping all of your metadata together in one organised and automated location.
2. Use validation and fallback rules to prevent errors in your metadata
Let’s face it, no one likes finding errors in their data. Not only is it frustrating to discover, but it is often very time-consuming to find out how and where they appeared, as well as the steps that need to be taken to correct them.
Take out the guessing work in errors and instead set up validation rules so that when your data gets imported to Clipsource’s Media Box, you can ensure it is correct from the start.
We also allow you to take it one step further, by enabling you to set up your own specific fallback rules. This helps you reduce the risk of data and media gaps.
For example, if you set a rule to be that all images need copyright information, then you can set fallback rules to ensure that all images that are distributed by API or through your press sites have copyright information associated with them.
3. Control your own rich metadata distribution
The broadcasting industry has started to develop a variety of formats to convey data, such as TV-Anytime in the Nordics.
Although this is the case, few of them offer a simple and automated distribution solution - meaning that a majority of companies still have to distribute their data manually via excel sheets.
Since media companies have to distribute more data to more recipients, this time-consuming manual approach has become unsustainable. There is also an added risk with this.
If you don’t make your data easily available, it will still be picked up by third-party services without you having any control over it. TV listing sites and content discovery sites, use technologies like scraping, risking that your program will not be presented in the way you want when you want.
The same thing goes for search engines. Google and others will index the data they find and if you are not in control over that, your users won’t be able to find your content as easily as you want them to.
With Clipsource, we provide you with a number of ways to distribute rich data to third party users. By taking control of this yourself, it makes it easy for data users to quickly get access to correct and rich metadata.
4. Display your own branded metadata
To top it all off we offer Media Center, which is a front-end solution that you control for displaying your metadata. Your Media Center is branded with your own look and feel and allows you to display programs, clips, schedules and news about your company or program any way you want.
It also allows you to distribute metadata as well by granting access to accredited individuals. Users can then view your data, download assets, or you can transfer information like your schedules, via API.
Conclusion
By using Clipsource to organise and manage your metadata in these 4 ways, you can maximise your metadata distribution and share more content to more users at a lower cost.
Clipsource has been hired by some of the industry’s finest entertainment brands to enrich and streamline metadata distribution. Contact us today to learn more about how you can unleash the power of your programming.
