Clipsource Blog
Find everything from media marketing best practices to the latest industry insights.
Most embargo breaks aren't malicious, they're mechanical.
Most embargo breaks aren't malicious, they're mechanical. See why TV and streaming PR teams need real embargo management, not just an email.
From press releases to “Press Experiences”: why media centers are becoming much more dynamic.
In the past few years, we have seen a shift in the perception of press center. They are sometimes of treated as an afterthought, a place to upload a few PDFs, maybe a logo pack, and call it a day.
For clear reasons, this sort of approach has become lacking in many aspects, from presentation to branding, to access to assets. Today, your media center isn’t just for journalists, it’s becoming one of the most important brand touchpoints you have.
Why do we underestimate journalistic influence?
Despite the large amount of money poured into consumer ads—with TV ad spending expected to grow in the coming years—journalists have remained somewhat in the shadows.
Navigating the Media Landscape: Märta Rydbeck's Insights with James Gilbert for OTT Shorts
Märta Rydbeck, Chief Commercial Officer at Clipsource, delves into the importance of content marketing, challenges in the Media Supply Chain, cloud vs. own communication platform & the shift to Data-Driven strategies
Why metadata is so insanely important for your content.
Metadata is the information that describes a TV show or movie, such as its title, plot, cast, and release date. This information is crucial for making your content discoverable and appealing to viewers, and it needs to be distributed to all the different platforms where your content is available
6 ways to Boost your content discovery
Need to get more awareness for your TV shows and films? Check out these digital marketing strategies to boost content discovery and attract more viewers to your streaming service.
Working in PR: The new multitasking reality
If you work in Public Relations in the TV or VOD industry then you know how challenging and demanding it can be. Read more about how the industry has changed and what tools you can use to thrive in this new multitasking landscape.
SEO for OTT platforms [6 best practices]
Here are 6 tips to help you start optimising your OTT platform for SEO (Search Engine Optimisation) and start driving more viewers to your service.
In-house vs. outsourcing your communication and marketing platform [Could you be saving more?]
Not sure whether to outsource your media marketing software? Compare the benefits of outsourcing a platform for your media marketing needs vs. managing it in-house.
What is digital asset management (DAM)? [A guide for the media industry]
Your go-to guide to understanding DAM and deciding if digital asset management is something that your organisation needs for its TV and VOD marketing assets.
4 ways to maximise your metadata distribution with Clipsource
Here are 4 ways that we can help you maximise your metadata distribution efforts and get your programs discovered.