GUIDE

2022 Streaming Marketing Guide: Best Marketing Practices to Attract More Viewers

It is no secret that there has been an escalated shift over the past two years from linear to VOD and OTT viewing habits. Although this growth is expected to continue, the spike in viewers also means increased competition between providers. 

In order to compete, streaming platforms will need to invest heavily in building top-of-mind awareness for their content. The question is where and how is this money best spent? 

Get insights into the best marketing practices that you need to be using to attract new viewers to your platform, including:

✓ Using metadata for content discovery

✓ Optimising for SEO 

✓ Finding your audience on social media

✓ Using traditional advertising methods to raise awareness 

✓ Retaining your viewers with content suggestions