It’s simple. If you want viewers to find your content then you need to make sure it appears where people are looking: search engines, content discovery sites, streaming platforms, etc.
But how do you achieve the visibility you need without complicating work for your internal teams, overwhelming your tech department and spending more money? And no, the answer is not using an aggregator.
If you want to achieve better metadata output then you need to align all of your data points into a unified asset entity for external, or internal, use and be able to apply multiple output formats when needed.
Woah, if that wasn’t a mouthful then I don’t know what is!
Keep reading to get the breakdown and learn how to turn your metadata output into a high-performing machine and reach viewing domination.
Create one unified asset entity
You have your planning systems with your metadata, program titles, images and probably more. Then you have internal systems that have rights information, videos, etc.
Having data that is spread out like this is no help to people working with marketing or communication. So the first thing you need to do is combine everything into one unified and validated asset entity.
This may seem complicated if you are trying to achieve this internally, but if you use a platform like Clipsource then it’s easy.
Our platform integrates with all of your internal systems and ingests all of your assets and data into one user-friendly interface where you can find everything that you need for a program or movie.
You may be thinking, “isn’t it easier just to use an aggregator”?
The answer is no. When you use an aggregator to gather and distribute your data, then you don’t have control over the information and it isn't updated instantly if a change occurs. In addition, it doesn't make assets accessible to your team - which we will go over shortly.
Keeping control also means you can manually add materials to your data to make it even richer.
Distributing data for external consumption in multiple formats
If you want your shows to be visible on, content discovery sites, streaming platforms, etc. then not only do you need to have access to your metadata but you need a system for distributing it at scale and in different formats.
Clipsource makes it easy for you to distribute your data at scale and in whatever format you need by giving you a Media Center where you can present it, as well as supply the ways in which people can access it.
The best way that we recommend doing this is using an API. This is the easiest way to ensure your data is always up to date and appearing where and how you want it. Not to mention, if you use an aggregator to distribute your metadata and catch an error, it is challenging to know where it occurred. With Clipsource we already have rules in place to watch for missing materials and content gaps, but if something is wrong, then it is easy to backtrack and see where the error occurred.
However, this can not be the only way that you supply your metadata. Some people and platforms are not able to support APIs which means you need to have alternative formats for them (e.g. XML, PDF, Word). Having these formats available in your Media Center enables more stakeholders to get what they need without jumping through hoops.
Distributing data for internal consumption in multiple formats
The importance of being able to have the correct data accessible for internal use can often go overlooked, but it shouldn't!
Think about your sales team, PR teams, marketing teams and communication teams. They work with and distribute information and materials about your films and shows every day. When you have siloed systems, it is either a challenge for them to access the materials they need, or not possible, which can cause employees to use old assets or miss out on opportunities to increase exposure.
Using the Clipsource platform makes it easy for anyone from any team to access the information and materials they need when they need them.
Ready to enhance your metadata output?
You have the content and we have the tools to help you show it to the world. If you want to turn your metadata output into a high-performing machine and attract more viewers, then we are here to help make that happen.
Clipsource has been hired by some of the industry’s finest entertainment brands to enrich and streamline schedule and metadata distribution. Contact us today to learn more about how you can scale down to one platform for all of your needs.
