FAST Channels: Shift Your Focus to Discoverability Over Distribution
FAST channels have seen incredible growth in recent years, but as InScreenMedia highlights, there’s a pressing issue holding many of them back: discoverability. The article makes a compelling case that while securing carrier deals has traditionally been the primary focus, it’s no longer enough to stay competitive. With this crowded marketplace, the channels that succeed will be those that prioritize content promotion and viewer engagement.
The Discoverability Problem
According to Inscreenmedia, simply being part of a platform’s lineup isn’t the win it used to be. Today’s audiences are overwhelmed with choices, and some FAST channels are struggling to stand out. Metadata inconsistencies, poor promotion, and lack of visibility on home screens are just some of the obstacles preventing viewers from finding and engaging with their content.
Even when channels are technically accessible, if the programming isn’t prominently featured or promoted effectively, audiences won’t stumble upon it. And without audience growth, those hard-won carrier deals won’t deliver the returns FAST services need to thrive.
The Opportunity for FAST Channels
InScreenMedia argues that the solution lies in shifting priorities:
Improve metadata quality: Metadata isn’t just about organization; it drives recommendations and visibility within apps and platforms.
Focus on marketing and branding: Channels need to invest in their own discoverability, using tools and strategies that highlight their unique value to viewers.
Leverage data insights: Understanding viewing habits and audience preferences can inform smarter content promotion strategies.
Seems straight forward enough right? These efforts can help channels build a loyal audience that actively seeks them out, reducing reliance on the platform’s algorithms or placement on a guide.
How Clipsource Helps Channels Take Control of Discoverability
At Clipsource, we’ve built tools that align with the exact challenges. Discoverability isn’t just a loose goal for us—it’s the foundation of what we do. Our platform helps FAST channels streamline and amplify their promotional efforts, so your content isn’t just listed; it’s seen, remembered, and watched.
Here’s how Clipsource helps tackle these issues:
Better metadata management: Ensure your content is labeled, described, and categorized in a way that improves searchability and discoverability across platforms.
Professional press kits and assets: Distribute trailers, press releases, and high-quality images to journalists, influencers, and other stakeholders.
Centralized promotion: Manage all your promotional materials in one place, making it easier to share your content with distributors and partners.
EPG distribution: Provide the press, EPG aggregators, listings websites, and telcos with your TV-schedules. Via browse, download and APIs
Why This Matters Now
As nScreenMedia points out, the FAST channel space is only getting more competitive. Those who act now to improve their discoverability will be better positioned to attract loyal audiences and secure long-term success. Clipsource is here to help you take those crucial steps, turning the insights from this article into actionable strategies that work.
The future of FAST is discoverable. Let’s make your channel not just accessible but truly unmissable.
