Hey, broadcasters and OTT operators! What if we told you that you could control the way your TV listings and schedules appear on external platforms? That you didn’t have to rely on aggregators anymore? That if a mistake occurs in your program information you would be able to fix it right away and have the data updated everywhere it is listed? Would that interest you?
Cable, satellite and OTT providers typically rely on metadata packages from super aggregators such as Gracenote, PA TV Metadata, TV Media or EPGdata.tv, not allowing you to fully control how your data is presented.
Although this can seem like the easier, or until now, the only choice for program information distribution, relying solely on these types of services can put you at a disadvantage in the content discovery game.
In this article, we will explain why it is important for you to take control of your EPG data for Live TV and VOD and how you can achieve this with your own TV listings API.
The importance of being in control of your EPG data
Program content and metadata is the primary way that consumers find your shows and movies, not to mention the sole driver behind recommendations and personalised content discovery.
If your metadata is being distributed through an aggregator and there is an error, not only could this be hurting the visibility but there is also no way to fix it easily.
In addition, you can not control how rich the data is for your content. The more images, videos, cast information, etc. that you provide, the better chance you have to show up in search or for recommendations.
Being in control of your own data means that you can serve your partners and increase your chances for exposure, good grid placement, and success in content discovery services.
How can you gain control over your TV and VOD schedules?
Clipsource’s TV and VOD Schedule Distribution is the only system that makes it easy for you to automate the distribution of linear and non-linear TV listings and schedules, gain control of your metadata and improve your content visibility without causing headaches or any major excess work internally.
You can integrate with one or more of your planning sources to automatically collect, relate, clean, and complement information from various internal systems into one validated set of rich media EPG source data.
Once connected, you can overlook and control all content, publishing and API distribution in one user-friendly interface.
Not only does this make it easy to ensure your TV schedules appear where you need them to be but you can also make sure that no information is missing with tools that can help you find where and why possible erroneous schedule data have occurred.
And once the data has been fixed it will automatically update to every system it is connected to.
By taking control of your TV listings, automatically enriching your EPG data with images, trailers, and rights information and distributing them via API, you can give your content the best chance to be discovered.
Clipsource has been hired by some of the industry’s finest entertainment brands to enrich and streamline metadata distribution. Contact us today to learn more about how you can unleash the power of your programming.
