CC #6: Examining Netflix's success in the current economy with Erik Hoffman

Written By Mattison Hofstedt, Digital Marketing Expert

In this episode, we sit down with Erik Hoffman to discuss the current state of Netflix in the economy. It is no secret that the broadcast and media industry has faced many challenges this year. In particular, a negative light has been cast upon Netflix highlighting its drops in stocks and decline in subscribers. However, despite facing challenges in the industry, Netflix has managed to remain profitable and produce popular shows.

During this episode, we explore the factors driving Netflix's success, including:

  • Their growth compared to the overall market

  • Their ability to monetize local content

  • Their comparison to competitors with multiple revenue streams

  • Their decision to adopt AVOD

  • Questions about content gaps with their competitors (i.e. sports rights)

  • Predictions for the upcoming year

Mattison Hofstedt, Digital Marketing Expert
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CC #5: Appealing to viewers: Focus on what matters with Erik Hoffman