Taking 200 years of book publishing online
Industry: Books
Media Center: press.norstedtsforlagsgrupp.se
Norstedts Förlagsgrupp, with Rabén & Sjögren and B Wahlström, is Sweden’s oldest publishing house, founded in 1823.
Challenge
Norstedts had an infrastructure where marketing assets and data were spread out over various internal systems. This used to make communications- and marketing workflows cumbersome. They also lacked important features such as support for rich media and conditional access to exclusive content.
Solution
Clipsource implemented a new digital media centre for Norstedts, built on ten years of experience from media marketing in the television industry. By connecting internal systems for images, audiovisuals, metadata etc, and presenting the assets in one user-friendly environment, optimized for sharing, Norstedts’ teams for marketing and communication could streamline their workflows and increase output to both public and professional audiences.
Since all information is based on ONIX – the global standard for metadata in the book industry – adding new features or connecting with external platforms will be easy. It also guarantees international scalability.
Features:
Press Release creation and distribution
Full support for audio and video with conditional access
Media List management
Title-centric organising of all marketing and communication assets
Detailed usage statistics
And more
Result
Norstedts can distribute more marketing- and communications content to more users on more platforms and devices. Volume and automation are crucial for success in data-driven marketing and communication.
Norstedts can super-serve all stakeholders and generate more awareness around both individual titles and the brand.
Norstedts can avoid any erroneous texts following copy and paste or rewrites since the integration of platforms means that content can flow seamlessly.
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”We needed a 360 platform for all our Marketing and PR activities and contacts. Clipsource has delivered the flexible platform we need to serve both the traditional part of our business as well as the new challenges.”
-Olle Lidbom, Head of Communications
Norstedts
