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From zapping to churn – and what it means for marketing of television From zapping to churn – and what it means for marketing of television
The shift in entertainment consumption from linear to digital, has had a major impact on the packaging and ...
This kind of metadata makes viewers hate you This kind of metadata makes viewers hate you
Have you ever noticed how various top lists on your VOD platforms are surprisingly similar? No matter if yo...
Turning legacy data into hard currency for broadcasters Turning legacy data into hard currency for broadcasters
Some say metadata is the new gold, because program-related information such as title, storyline, cast, genr...
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CASES AND GUIDES

  • GUIDE:

    Don’t miss this when you build your new press room.

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  • CASE:

    Discovery Networks new press room.

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  • GDPR:

    Is your business at risk?

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